NFC, IoT, IFTTT – WTF?
Ryan wrote a great article yesterday on his thoughts about raising our acumen to focus on the bigger picture of what NFC means to the future of personalization (http://omnichannel.me/to-nfc-or-not-to-nfc-is-that-really-the-question/). He cited the future of interacting with the physical world with devices. As I speak with clients about CloudTags I often say that the Internet for […]
To NFC, or not to NFC? Is that really the question?
So there has been quite a bit of buzz lately about the validity of NFC. As with any new technology, you’ll hear every opinion from “It’s the hottest technology ever – this will change the world!!!” to “What a total waste of $100,000,000 in R&D.” However, in the omnichannel space, the arguments around various emerging technologies seem to be made […]
How (personalized) personal shopping could help you find the perfect pair of pants
I’ll admit it; I’m your typical undiagnosed, brand-fixated, shopaholic. Nordstrom would classify my condition as a “Level 2.” I’m not sure what it took (cost) to get here, but all I know is that I’ve done enough damage to start receiving handwritten notes from the sales associates. There are several brands that I tend to […]
Big data, and why context is king
You’ve probably heard the phrase “content is king” at some point in the last 10 years. Its been used as the mantra for everything from TV programming to website building - and meant to remind those in marketing or advertising that what people want - what matters - is the content, the story, the words […]
What Is Omni-Channel Marketing? Does anyone actually know?
Our friends at Terrapinn were nice enough to post this video we made on their blog.