Ryan wrote a great article yesterday on his thoughts about raising our acumen to focus on the bigger picture of what NFC means to the future of personalization (http://omnichannel.me/to-nfc-or-not-to-nfc-is-that-really-the-question/). He cited the future of interacting with the physical world with devices. As I speak with clients about CloudTags I often say that the Internet for […]
So there has been quite a bit of buzz lately about the validity of NFC. As with any new technology, you’ll hear every opinion from “It’s the hottest technology ever – this will change the world!!!” to “What a total waste of $100,000,000 in R&D.” However, in the omnichannel space, the arguments around various emerging technologies seem to be made […]
I’ll admit it; I’m your typical undiagnosed, brand-fixated, shopaholic. Nordstrom would classify my condition as a “Level 2.” I’m not sure what it took (cost) to get here, but all I know is that I’ve done enough damage to start receiving handwritten notes from the sales associates. There are several brands that I tend to […]
You’ve probably heard the phrase “content is king” at some point in the last 10 years. Its been used as the mantra for everything from TV programming to website building – and meant to remind those in marketing or advertising that what people want – what matters – is the content, the story, the words […]
Our friends at Terrapinn were nice enough to post this video we made on their blog.