3 Aug 2016

Why Data-Sharing is Imperative to Omnichannel Retailing

Why Data-Sharing is Imperative to Omnichannel Retailing

In our cornerstone post on What Is Omnichannel, we discussed how a shopper’s personal data could conceivably live across brands. And perhaps that idea sounds strange at first, to suggest that companies share their data with the competition. But, as we said then, “the idea that retailers can stop people from shopping across brands or […]

16 May 2016

Sales Associates as Digital Sherpas

Sales Associates as Digital Sherpas

Despite how autonomous and savvy shoppers have become, there is rarely an instance where customer satisfaction doesn’t ultimately lie with a store associate. With the influx of incredible technologies that can connect staff with shoppers in an instant, the role of the sales associate is on the cusp of a major shift. How sales associates […]

27 Apr 2016

The Myth of Omnichannel Utopia

The Myth of Omnichannel Utopia

Omnichannel isn’t just the future of retail; it’s happening right now. Your shoppers are already omnichannel shoppers and many retailers are beginning to stretch their limits to reach an ultimate omnichannel state. However, in a recent article on RIS News, Rob McGrorty of Webgility acknowledged what he called “the myth of omnichannel utopia,” and he posed […]

20 Apr 2016
8 Apr 2016

Connected Store Spotlight: Story

Connected Store Spotlight: Story

Think of the last beautiful magazine or catalog spread you saw. Perhaps you have a subscription and you’re sent a new one every month, always with something fresh and exciting to see. Now imagine taking that concept and inserting it into a retail store. That’s Story, where retail is media. Story is a 2,000-square-foot store […]