20 Jun 2016
6 Jun 2016

Connected Store Spotlight: IKEA Toronto Pop-up Experience

Connected Store Spotlight: IKEA Toronto Pop-up Experience

For two weeks last month, IKEA Canada launched a food-themed pop-up experience in downtown Toronto. The pop-up aimed to lead shoppers through a “culinary journey to challenge how they look at food and entice them to break with conventional food rules in a way that is healthy, affordable and fun,” according to a statement from […]

16 May 2016

Sales Associates as Digital Sherpas

Sales Associates as Digital Sherpas

Despite how autonomous and savvy shoppers have become, there is rarely an instance where customer satisfaction doesn’t ultimately lie with a store associate. With the influx of incredible technologies that can connect staff with shoppers in an instant, the role of the sales associate is on the cusp of a major shift. How sales associates […]

27 Apr 2016

The Myth of Omnichannel Utopia

The Myth of Omnichannel Utopia

Omnichannel isn’t just the future of retail; it’s happening right now. Your shoppers are already omnichannel shoppers and many retailers are beginning to stretch their limits to reach an ultimate omnichannel state. However, in a recent article on RIS News, Rob McGrorty of Webgility acknowledged what he called “the myth of omnichannel utopia,” and he posed […]

20 Apr 2016