3 Aug 2016

Why Data-Sharing is Imperative to Omnichannel Retailing

Why Data-Sharing is Imperative to Omnichannel Retailing

In our cornerstone post on What Is Omnichannel, we discussed how a shopper’s personal data could conceivably live across brands. And perhaps that idea sounds strange at first, to suggest that companies share their data with the competition. But, as we said then, “the idea that retailers can stop people from shopping across brands or […]

23 Mar 2016

How to Provide Personalization in the “Creep Factor” Era

How to Provide Personalization in the “Creep Factor” Era

Generally, data gathering is not a big issue for most consumers. We usually know it’s happening and 75% of us are perfectly fine with it as long as see a valuable return in exchange. In a recent Accenture survey, they found that 3 in 4 online shoppers prefer retailers that use personal information to improve […]

21 Dec 2015

It’s Time for Retailers to Jump into the Cookie Pool

It’s Time for Retailers to Jump into the Cookie Pool

It’s no secret that when people visit a brand online, they are tagged with a anonymous cookie ID. Most people expect this is happening each time they visit a site. Cookies allow the brand to track people from the place they entered, what pages they visited, and where they exited. That cookie follows them throughout […]

22 Oct 2015

How To Collect In-Store Customer Data in a Transparent Manner

How To Collect In-Store Customer Data in a Transparent Manner

In-store data collection is becoming an increasingly important component of a retailer’s omnichannel strategy. It provides customers a more personalized shopping experience, gives sales staff the ability to build invaluable shopper profiles, and allows retailers to implement the in-store analytics they need to identify customers and increase sales. As online and offline experiences continue to […]

21 Oct 2015

What Makes a Great In-Store Remarketing Campaign?

What Makes a Great In-Store Remarketing Campaign?

Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]