25 Feb 2016

Why Are We Hiding the Future of Retail?

Why Are We Hiding the Future of Retail?

Everyone knows what a search box is. It’s second nature to type in anything into that glowing, empty white space with an inviting blinking cursor. It provides so much value to people around the world that we freely give intent data in exchange for highly relevant information, with an enjoyable experience to boot. Now, imagine […]

30 Sep 2015

How In-Store Data Collection Makes for a Better Shopping Experience

How In-Store Data Collection Makes for a Better Shopping Experience

If there’s one key difference between online and in-store shopping, it’s the ability to collect intent data that gives retailers and edge to optimize future purchase behaviors. Retail marketers have been collecting online behavioural shopping data for well over a decade, but in-store behavioral data collection has proved to be perplexing. In the physical store, […]

2 Sep 2015

How In-Store Remarketing Empowers Retailers’ Omnichannel Strategies

Online remarketing continues to be one of the best performing channels for retailers. That fact is only increasing, given that so many shoppers begin researching their next potential purchase on their mobile devices, before setting foot in a store. But the use of these same tactics applied once inside physical store and afterward, is still […]

13 Jun 2014

Presenting the Drop Dead case study at L2 in New York

Posted by in Innovation
Presenting the Drop Dead case study at L2 in New York

I was honored to be asked to speak about CloudTags this week at NYU Stern at the L2 event called “Social is Media.” L2 is the leading think tank across luxury, beauty travel and CPG. Scott Galloway is the Founder and among other things you may remember him as the Founder of Red Envelope. We […]

21 Dec 2013

2014 predictions put physical into the spotlight for retail

Posted by in Omnichannel

As we wrap up 2013, we’re starting get the annual deluge of reflections and predictions. One that seems promising is that the days innovations being focused only online have come to an end. The retail industry is starting to hear and see the innovations coming from companies like ours (CloudTags) as well as complimentary players […]