Why Data-Sharing is Imperative to Omnichannel Retailing
In our cornerstone post on What Is Omnichannel, we discussed how a shopper’s personal data could conceivably live across brands. And perhaps that idea sounds strange at first, to suggest that companies share their data with the competition. But, as we said then, “the idea that retailers can stop people from shopping across brands or […]
Connected Store Spotlight: Bucketfeet
Bucketfeet is an artist-designed footwear company based in Chicago that sells direct-to-consumer online and in its three studios in Chicago, New York, and Washington D.C. The brand works with more than 20,000 artists from 100 different countries who work in every medium from painting to photography, and that network continues to grow as its open […]
![[INFOGRAPHIC] What is a CloudTags Connected Store?](../../omnichannel.me/wp-content/uploads/2016/06/CT_ConnectedStore_Featuresa.png "[INFOGRAPHIC] What is a CloudTags Connected Store?")
Connected Store Spotlight: IKEA Toronto Pop-up Experience
For two weeks last month, IKEA Canada launched a food-themed pop-up experience in downtown Toronto. The pop-up aimed to lead shoppers through a “culinary journey to challenge how they look at food and entice them to break with conventional food rules in a way that is healthy, affordable and fun,” according to a statement from […]
Sales Associates as Digital Sherpas
Despite how autonomous and savvy shoppers have become, there is rarely an instance where customer satisfaction doesn’t ultimately lie with a store associate. With the influx of incredible technologies that can connect staff with shoppers in an instant, the role of the sales associate is on the cusp of a major shift. How sales associates […]