What Makes a Great In-Store Remarketing Campaign?
Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]
In-Store Engagement Metrics: The Digital to Physical Corollary
Until a few years ago, retailers have been limited in the types of in-store data analytics they could collect. Most data was centered on a customer’s final purchase, but what about the journey they took to reach the decision to purchase? What about shoppers who enter and browse, but don’t purchase? What about customers who […]
Rockar & Hyundai Bring Omnichannel to Car Buying
Imagine being able to buy a car in five minutes while shopping at your local mall. Picture yourself walking into a dealership, not being bombarded with overzealous salespeople, and for once, not having the feeling that you are going to be ripped off on price. That’s Rockar. Rockar opened it’s pilot store in November 2014 […]
The Importance of Training the Sales Associate in an Omnichannel World
We know that success in omnichannel is about creating great experiences for shoppers and using intelligent customer identification tactics to make those experiences more personal. We know that customer identification is increased by complementing physical experiences with digital touchpoints that shoppers expect, but how can we accomplish that? How can we be sure we are […]