The Myth of Omnichannel Utopia
Omnichannel isn’t just the future of retail; it’s happening right now. Your shoppers are already omnichannel shoppers and many retailers are beginning to stretch their limits to reach an ultimate omnichannel state. However, in a recent article on RIS News, Rob McGrorty of Webgility acknowledged what he called “the myth of omnichannel utopia,” and he posed […]
The Impact of In-Store Digital Experience on Online ROI
The Impact of In-Store Digital Experience on Online ROI
Connected Store Spotlight: Story
Think of the last beautiful magazine or catalog spread you saw. Perhaps you have a subscription and you’re sent a new one every month, always with something fresh and exciting to see. Now imagine taking that concept and inserting it into a retail store. That’s Story, where retail is media. Story is a 2,000-square-foot store […]
The Crate and Barrel Connected Store by CloudTags
We unveiled our latest Connected Store in Chicago with Crate & Barrel. Connected Stores focus on knowing who’s visiting and what they’re considering for purchase so you can use intelligent email and display ads to close the loop afterward. Using our unique In-Store Remarketing strategies can increase AOV by an average of 15%+. If you […]
Why It’s So Attractive for E-commerce Brands to Open Retail Stores
When e-commerce giants like Warby Parker, Bonobos, ModCloth, and even Amazon begin to open brick and mortar locations, you know there must be something to it. It’s a trend we’ve seen gain great traction over the last five years. And for good reason! Despite a downturn for many traditional retailers who have either found themselves […]