How to Provide Personalization in the “Creep Factor” Era
Generally, data gathering is not a big issue for most consumers. We usually know it’s happening and 75% of us are perfectly fine with it as long as see a valuable return in exchange. In a recent Accenture survey, they found that 3 in 4 online shoppers prefer retailers that use personal information to improve […]
It’s Time for Retailers to Jump into the Cookie Pool
It’s no secret that when people visit a brand online, they are tagged with a anonymous cookie ID. Most people expect this is happening each time they visit a site. Cookies allow the brand to track people from the place they entered, what pages they visited, and where they exited. That cookie follows them throughout […]
How To Collect In-Store Customer Data in a Transparent Manner
In-store data collection is becoming an increasingly important component of a retailer’s omnichannel strategy. It provides customers a more personalized shopping experience, gives sales staff the ability to build invaluable shopper profiles, and allows retailers to implement the in-store analytics they need to identify customers and increase sales. As online and offline experiences continue to […]
What Makes a Great In-Store Remarketing Campaign?
Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]