How Digital Is Powering The Future Of In-Store Remarketing
Over the next decade, we will see a whole new subset of digital marketing emerge from the physical store as more technology is adopted in stores. High-quality digital interactions will increase the amount of data retailers obtain and that data will be used to ignite new visions and strategies for the store. It will also […]
Why Digital Marketers Need To Focus On Physical Retail To Stay Relevant
E-commerce has been seeing incredible growth over the past few years. So well, in fact, that U.S. companies will nearly double their spending on E-commerce by 2019, according to Forrester’s US Commerce Platform Technology And Services Forecast report. Some Venture Capitalists have even made predictions that retail stores will completely die off, arguing that e-commerce […]
What Makes a Great In-Store Remarketing Campaign?
Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]
In-Store Engagement Metrics: The Digital to Physical Corollary
Until a few years ago, retailers have been limited in the types of in-store data analytics they could collect. Most data was centered on a customer’s final purchase, but what about the journey they took to reach the decision to purchase? What about shoppers who enter and browse, but don’t purchase? What about customers who […]