1 Apr 2016

Why It’s So Attractive for E-commerce Brands to Open Retail Stores

Why It’s So Attractive for E-commerce Brands to Open Retail Stores

When e-commerce giants like Warby Parker, Bonobos, ModCloth, and even Amazon begin to open brick and mortar locations, you know there must be something to it. It’s a trend we’ve seen gain great traction over the last five years. And for good reason! Despite a downturn for many traditional retailers who have either found themselves […]

29 Mar 2016

3 Reasons Why Less is More in Modern Retail

3 Reasons Why Less is More in Modern Retail

In the past, retail has been known for its sheer size both in square footage and inventory, but with digital channels growing in influence and capability, are giant brick & mortar stores with hundreds of products really necessary? The technology available to us today says no. As brick & mortar stores are evolving, retailers need […]

23 Mar 2016

How to Provide Personalization in the “Creep Factor” Era

How to Provide Personalization in the “Creep Factor” Era

Generally, data gathering is not a big issue for most consumers. We usually know it’s happening and 75% of us are perfectly fine with it as long as see a valuable return in exchange. In a recent Accenture survey, they found that 3 in 4 online shoppers prefer retailers that use personal information to improve […]

11 Mar 2016

Connected Store Spotlight: Argos UK

Connected Store Spotlight: Argos UK

In 2013, Argos announced the opening of its first small-format digital concept store. For its time, this was a momentous step forward for the brand and the technology has only gotten better. The company has since opened seven additional concept stores across Britain with about 200 more reportedly planned for the coming years. As one […]

3 Mar 2016

Connected Store Spotlight: Sephora Flash

Connected Store Spotlight: Sephora Flash

In October 2015, Sephora opened its first connected “Flash” store in Paris. The 1,000-square foot digitally-enhanced beauty shop maintains the same “candy store-like” theme the company is known for, now with a digital layer that powers the entire customer experience. The first thing shoppers will notice is a tiny robot at the front of the […]