Burberry pushes the fashion tech envelope

Posted by on Sep 10, 2014 in Omnichannel

Burberry is at the forefront of fashion technology and they want to prove it to you. They are the first fashion brand to partner with Twitter in testing out a new “buy” button feature enabling customers to buy right from a tweet. To actually make purchases available, Twitter has partnered with Stripe, Fancy, Musictoday and Gumroad. With the push of a button, users will be able to buy whatever tweeted item they want, of course after entering their credit card info into your  private Twitter profile. Burberry is already testing this new omnichannel selling by featuring limited edition Spring 2015 nail polish colors both on their runway and their Twitter account. Who shall be next?

http://fashionista.com/2014/09/twitter-commerce