5 May 2013

Conspiracy theories and the omnichannel evolution of financial reporting

Posted by in Omnichannel
Conspiracy theories and the omnichannel evolution of financial reporting

Ah, so the conspiracy theorists are at it again. 911 was a plan of the US government, the Holocaust was a hoax and omnichannel doesn’t actually exist to make the customer experience better – but it sure does help those financials. What am I talking about? Many Fortune 500 retailers have started to blend their […]

2 May 2013

CloudTags in the press

Posted by in Omnichannel

Our friends at Terrapinn just posted a nice piece about Facebook Home, NFC, and what it could mean for retailers, highlighting some of our work at their recent highly successful April Total Customer Secret Meet Up event. Take a read here: http://blogs.terrapinn.com/total-customer/2013/05/02/facebook-phone-change-retail/

29 Apr 2013

Omnichannel challenge of the week: universal brand experience

Posted by in Omnichannel

If you’ve looked at the other entries on this blog, by now you can tell that the CloudTags team does a lot of research “on the street.” One of the things we research and examine for designer brands is how their brands are experienced in the store. Whether its Tommy Hilifiger, Levi’s, Paul Smith or […]

18 Apr 2013

The Facebook Phone and the Future of NFC

Posted by in Omnichannel

We adventured around the city on the day of the launch of the Facebook Phone in both the US and UK. The phone won’t be released in the UK until the fall, but was released by AT&T in the US on April 12th. As we can see in the video, people aren’t quite sure yet […]

12 Apr 2013

Omnichannel challenge of the week: seeing opportunity in the Facebook phone

Posted by in Omnichannel
Omnichannel challenge of the week: seeing opportunity in the Facebook phone

It’s named Facebook “Home.” The first thing that came to mind was the classic line from E.T., “E.T. phone home.” Who would have thought he’d foresee the future from 1982 and even more startling that he’d pick the HTC over the iPhone! But in all seriousness, the Home phone from Facebook is anything other than […]