Samsung promotes non-payment NFC applications…

Posted by on Mar 11, 2013 in Omnichannel

Part of their Next Big Thing campaign, this ad is clearly trying to show the public that NFC is much bigger than payments. And heres why: recent research by Clear Channel showed that the importance of NFC functionality in a respondent’s next phone doubled from 36% to 70%, but only after they showed them what NFC was via demonstration.

Classic case of “you dont know what you want until the other guy has it”.