At the beginning of this week, CloudTags was pleased to launch the new version of its in store tablet application with one of the London’s trendiest clothing brands - Drop Dead Clothing, located in 8 Kingly Street, at the heart of shopping mecca just off Carnaby Street.
The concept brings the best of online into the offline world, with the goal of reducing the gap between the two. Although a lot of investment and innovation is currently focused on the online space, 90% of sales globally still occur in the physical store, which makes it an exciting opportunity for those retailers who dare to test and learn.
The Drop Dead tablet experience allows customers to create a list of products they like in store, giving them the ability to either send it to themselves via email or share it on Facebook. This newer version offers a different customer engagement mechanism than our first tablet experience, using barcode scanning instead of NFC tags. This enable us to utilize the existing product swing tags instead of separate NFC tags.
The store staff are very excited about it. Store Manager Joe Smith says: “Having the tablets in store has created a completely fresh experience for our customers. It enables them to be able to interact with our products in store and also helps to retain sales from our retail store to our online store. The tablets are helping towards gaining customer data and customer buying trends to enable us to understand our customer more and increase sales both in store and online”.
On our side, it is such a treat to work with a brand that is enthusiastic about change and innovation, always opened to new thoughts and willing to make ideas come true.
Drop Dead boasts 665,698 likes on Facebook and 192,000 followers on Twitter, an achievement which is certainly related to the success of its founder, Oli Sykes, lead singer of the British metalcore band Bring Me the Horizon.