How to Digitally Engage Store Associates
As shoppers’ digital intensity has grown over time, shoppers are no longer looking to store associates to sell them products. Chances are they already know a lot about the products they’re interested in before they walk in the store; what they’re looking for is feedback on products they’re already considering and fresh, exciting experiences. Retail […]
3 Ways Small Format Experiences Are Changing The Department Store
Department stores are sitting at the forefront of retail controversy, but many of them have stayed afloat despite the vastly changing landscape of retail. Even as store after store closes, the top retailers are getting smarter, leaner, more agile; making them a breeding ground for innovation. They’re always coming up with new ideas to reinvigorate […]
Retailers Don’t Know They Already Have A Chief Experience Officer
While many retailers are constantly refining their omnichannel strategies, they should also be thinking about the most effective ways to not only reach, but delight, customers at each point of their shopping journey and how to make sure the entire journey feels like one continuous experience. As retail continues to evolve toward an industry where […]
It’s Time for Retailers to Jump into the Cookie Pool
It’s no secret that when people visit a brand online, they are tagged with a anonymous cookie ID. Most people expect this is happening each time they visit a site. Cookies allow the brand to track people from the place they entered, what pages they visited, and where they exited. That cookie follows them throughout […]
The Future of Physical Retail: Connected Stores
At CloudTags, we are constantly thinking about the future of retail as it relates to the physical store. While some industry pundits see traditional brick and mortar as a thing of the past, they don’t see the other part of the equation: that retail stores will undergo the same disruptive innovation as e-commerce did in […]
