5 Aug 2015

The Future of Customer Identification

In 2011, Harvard Business Review published an article titled “The Future of Shopping”.  The author detailed a theoretical shopping journey that took place in the future where every touch point had a personalized message that led the shopper to buy in exactly the way she wanted and expected.  Four years later, we can see a […]

28 Jul 2015

4 Retailers That Own Customer Identification

While we’ve done a comprehensive look at retailer customer identification over the past month, sometimes the easiest way to see how this is approached is to look at the retailers that are currently implementing these today.  For these purposes, companies who are deemed successful are ones who not only are able to gain the data, […]

15 Jul 2015

A Primer on Offline Customer Identification Tools

As retailers are struggling to find ways to implement technology that moves the needle on identifying customers in the store, there are many different opportunities for retailers to choose. While each tool will vary in value by retailer, we put together a comprehensive list of customer identification tools for omnichannel retailers to consider. Post-Purchase Identifying the […]

25 Jun 2015

6 Types of Online Customer Identifiers

Just as information is easier to access on the web than it is to find in a book, customer data is much easier to track and analyze when it takes place online than when it does in-store.  This explains why most retailers will focus on identifying online customers more than offline customers; it is easy, […]

22 Jun 2015

Customer Identification: Past, Present, and Future

Any retailer can testify to the importance of knowing your customers and the potential lifetime value of each new shopper.  Customer identification has gone from remembering the faces that walk in your store to mannequins tracking and profiling these same faces. Identification tactics range in scales of effectiveness, cost, and creepiness.  What remains constant is […]