POV: Why Facebook Has An Opportunity to Own Omnichannel Marketing
Over the past month, we’ve been extensively covering customer identification in retail. As we look around the omnichannel landscape, retailers are having a hard time having a true omnichannel experience. While there are tons of technology companies that have specialized in creating solutions ranging from customer experience to point-of-sale, Facebook could disrupt the omnichannel space […]
The Future of Customer Identification
In 2011, Harvard Business Review published an article titled “The Future of Shopping”. The author detailed a theoretical shopping journey that took place in the future where every touch point had a personalized message that led the shopper to buy in exactly the way she wanted and expected. Four years later, we can see a […]
4 Retailers That Own Customer Identification
While we’ve done a comprehensive look at retailer customer identification over the past month, sometimes the easiest way to see how this is approached is to look at the retailers that are currently implementing these today. For these purposes, companies who are deemed successful are ones who not only are able to gain the data, […]
When Mobile Apps Are Not the Answer to Omnichannel Success
Marketers have been talking about the rapid rise of mobile and the fast growth among adoption and usage over the past half a decade. With this movement, the popularity of mobile apps has skyrocketed with retailers vying to get a place on a customers phone, with the home screen being the grand prize. Retailers see mobile […]
A Primer on Offline Customer Identification Tools
As retailers are struggling to find ways to implement technology that moves the needle on identifying customers in the store, there are many different opportunities for retailers to choose. While each tool will vary in value by retailer, we put together a comprehensive list of customer identification tools for omnichannel retailers to consider. Post-Purchase Identifying the […]