Presenting the Drop Dead case study at L2 in New York
I was honored to be asked to speak about CloudTags this week at NYU Stern at the L2 event called “Social is Media.” L2 is the leading think tank across luxury, beauty travel and CPG. Scott Galloway is the Founder and among other things you may remember him as the Founder of Red Envelope. We […]
Something’s brewing and it smells like omnichannel
At the beginning of last week, tucked away in an exhibition hall the size of two football fields, vendors and retailers gathered to pitch and be pitched at one of biggest and fastest growing retail solutions shows in the world- RBTE 2014! CloudTags was one of two hundred and fifty exhibitors strutting their stuff and […]
#TBT Black Friday!
We’ve all come to expect it. The “Black Friday Buzz” that begins about a month before Thanksgiving. Tons of TV commercials, HUGE amounts of flyers, earth shattering deals…This day, of any day during the holiday shopping season, is your best chance to get the most bang for your buck. While this shopping phenomenon has certainly […]
The online/offline war becoming the omnichannel armistice
The media loves a good story about the online cowboys chasing the offline gorillas over the hills. Of course with as much fanfare as the media gives to the chase, we have to remember that broadly, less than 10% of retail sales are transacted online in comparison to in-store sales. We’ve seen a trend of more […]
The Dewey Decimal System, Google and T-shirts … Oh my!
Let’s agree that 99% of people in the United States no longer think about or use the Dewey Decimal system on a daily basis. I know that as a kid in school, it was a key part of survival. But I’m unsure that it’s essential now with digitized content. It was a huge innovation it […]