5 Online Brands We’d Love to See Move Into Retail Locations
Shopping in a physical store is an invaluable part of the customer journey because of the sensory experience it presents. Despite more and more retailers increasing their efforts in e-commerce, they are ignoring the bigger revenue opportunity captured in the store. The online shopping experience is certainly influential to the purchasing process: it’s relatively painless, […]
Accenture Outlook Report Highlights: How Brands Can Revive the Physical Store
Last month, Accenture released its outlook report, Online but off track: Rescuing the in-store experience under the premise that despite the rise of digital, retailers can’t ignore the physical store. Instead, they need to “repurpose brick-and-mortar assets as a vital part of the seamless customer experience.” In recent years, many retailers have focused the core of […]
Highlights from the Decoded NYC Fashion Summit
CloudTags was at the Decoded Fashion Summit in New York City last week. As a member of the Bytes & Bricks Experience, we got to showcase our technology in front of the top fashion marketers in the world and came back impressed with the quality of the speakers and attendees. Here are the top highlights […]
How to Embrace Digital Technology in an Analog Retail World
A customer walks into your store, which is full of a seemingly endless collection of merchandise. It’s instant sensory overload. There are too many overlapping and competing products calling for the customer’s attention. To combat this fight for attention and cut through confusion, retailers have begun turning to technology to help shoppers make sense of […]
The Rise of the In-Store Experience Manager
In-store experiences are the ultimate opportunity for retailers to provide shoppers with memorable, engaging interactions that drive customer loyalty and increase lifetime value. The 2015 Retail System Research survey of retailer attitudes shows that instead of trying to replicate the online experience, retail stores are trying to provide in-store services that customers can’t get online. […]