24 Jul 2013

CloudTags: A New Chapter

Last week, I joined the CloudTags team as its Head of Innovation.  Before joining, I took a 3-month sabbatical following my departure from the Advanced Analytics team at 360i. During my sabbatical, several new job opportunities became available to me, leading many friends and family members to ask, “Why CloudTags?” I was initially drawn to […]

23 Jul 2013

70% of shoppers want retailers to help them decide what to buy in-store based on their online behavior

Posted by in Omnichannel

Omnichannel is such a frequent buzzword among corporate strategists and executives that it’s easy to overlook a very simple and fundamental aspect of customer-based business: do shoppers actually want an omnichannel experience? Now, if you ask people this specific question (as we did with shoppers on the street in Bogota), these are the responses you […]

12 Jul 2013

Omnichannel: A solution to the burden of commercial real estate

With the memory of a crippling economic downturn still seared in their minds, retailers are constantly looking for ways to increase efficiency and decrease cost, to be best prepared if the economy takes another turn for the worse. When demand dropped, oversized, overpriced and underused retail space became dead weight that had to be cut. […]

8 Jul 2013

Role reversal: brick and mortar stores as websites

Posted by in Innovation, Retail

In the early days of e-commerce, retailers were scrambling to build websites that mimicked their retail stores so that customers would easily understand how a shopping website worked. So features we’re built and named like their real world counterparts: virtual “shopping carts”, shop by department, etc. We’ve been talking a lot here at CloudTags about […]

28 Jun 2013

Chief Digital Officer or company-wise digital culture?

Posted by in Innovation, Retail

Over the past few years, the concept of the “CDO” or “Chief Digital Officer” has become a trend.  With such a large focus on digital-anything these days, having a C-level exec with “Digital” in his or her title seems quite logical. But it begs the question: “Is this the best long term solution?” eConsultancy thinks […]