24 Feb 2013

Travel agent job requirement: mind reader

Posted by in Omnichannel

Today, I walked into a travel store. To be honest, I didn’t know that these existed anymore, given how easy it is to plan travel on the Internet. But apparently they do. I wanted to travel throughout Europe and see some cities, but I didn’t really have a set idea of what I wanted and […]

22 Feb 2013

Selling features instead of selling me

Posted by in Omnichannel

In classical sales training exercises, there are often two camps of strategy: features and needs. Feature-based selling is knowing the bells and whistles and, most importantly, how your feature set compares to the feature set of others. “You want fast? Well have I got something for you!” We’ve all been there. Needs-based selling is a […]

22 Feb 2013

Tablets: the new secret weapon

Posted by in Omnichannel

On a recent stroll down the high street in London we had a typical problem. We’d been on the website, saw a picture frame that we liked and now that we’re opportunistically outside that store, we decide to stop in and find it. But we can’t remember a lot of the particulars and don’t see […]

20 Feb 2013

NFC will change the way we think of offline advertising

Posted by in Omnichannel

Saturday in London I walked past a bus stop and saw the NFC tap symbol. As you can see, its integrated into the framing of the bus stop. There was also a QR scanning function. I used my Samsung Galaxy phone and by doing nothing other than unlocking it, I tapped. I heard the fun […]

5 Feb 2013

Introducing CloudTags

Posted by in Omnichannel

We built CloudTags as the first technology that allows customers to offer up their data upon arrival – wherever they are. Whether on a first visit to your website or the first time they walk through the door, you can know them. And that’s a good thing.  This allows brands to craft creative omnichannel experiences […]