15 Mar 2013

Omnichannel experience in-store: less than 10% of retailers can make a personalized offer before check-out

Posted by in Omnichannel

Last month the Boston Retail Partners 2013 POS Benchmarking Survey was published with notable findings. As shown, an extremely small minority have the ability to interact with customer specific messaging and offers. The same is found when considering the data related to friends and family, primarily sourced from social. Isn’t is curious that with an […]

13 Mar 2013

CloudTags talks about NFC as more than a payment platform at London Retail Business Tech Expo

Posted by in Omnichannel

A nice write up on our presentation to a full house at the London Retail Business Technology Expo http://www.digitalcanvasretail.com/author.asp?section_id=2666&doc_id=260911

12 Mar 2013

Why did we create CloudTags?

Posted by in Omnichannel

Shopping isn’t a difficult activity, right? Clerks in shops and servers in restaurants are all trained to make your experience better (ostensibly to sell you more of whatever they’re hawking or get a better tip, of course). And if you’d rather not spend the time to browse an isle, you can find millions of products […]

11 Mar 2013

Samsung promotes non-payment NFC applications…

Posted by in Omnichannel

Part of their Next Big Thing campaign, this ad is clearly trying to show the public that NFC is much bigger than payments. And heres why: recent research by Clear Channel showed that the importance of NFC functionality in a respondent’s next phone doubled from 36% to 70%, but only after they showed them what […]

11 Mar 2013

New iPhone to have NFC and Fingerprint scanning…

Posted by in Omnichannel

In the latest of what’s sure to be a spring and summer filled with ceaseless rumors of whats under the hood in the next iPhone, Apple Insider released an article covering posts by China Times that reported NFC and fingerprint scanning in the next iPhone, logically dubbed the 5s. Fingerprint scanners are nothing new, but […]