18 Apr 2013

The Facebook Phone and the Future of NFC

Posted by in Omnichannel

We adventured around the city on the day of the launch of the Facebook Phone in both the US and UK. The phone won’t be released in the UK until the fall, but was released by AT&T in the US on April 12th. As we can see in the video, people aren’t quite sure yet […]

12 Apr 2013

Omnichannel challenge of the week: seeing opportunity in the Facebook phone

Posted by in Omnichannel
Omnichannel challenge of the week: seeing opportunity in the Facebook phone

It’s named Facebook “Home.” The first thing that came to mind was the classic line from E.T., “E.T. phone home.” Who would have thought he’d foresee the future from 1982 and even more startling that he’d pick the HTC over the iPhone! But in all seriousness, the Home phone from Facebook is anything other than […]

11 Apr 2013

Camera shopping and the paradox of choice

Posted by in Omnichannel
Camera shopping and the paradox of choice

ISO, F-stops, aperture, sensors, SLR, megapixels, exposure, bridge, aspect ratio, metering, focal length, Nikon, Canon, Sony, Olympus… I have this funny feeling that I’m not the only one who is overwhelmed with fancy technical jargon and choice when trying to make a purchase, which in this instance happened to be a camera. The great thing […]

4 Apr 2013

Mission Improbable: checking product availability at IKEA

Posted by in Omnichannel

I really need a new desk. My old one is literally falling apart and the couch in CloudTags’ Atlanta HQ, while quite comfortable as a temporary substitute, is really not suitable for spending 10-14 hours at a time sitting, so today we decided to take the plunge and invest in some office furniture. As our […]

27 Mar 2013

What would you like to see?

Posted by in Omnichannel

I recently paid a visit to a mall here in the US. Financial and commercial real estate analysts have been telling us for some time now that malls are on a major decline. Want to see the hard facts, check out http://allthingsd.com/20121221/why-malls-are-getting-mauled/ or just go to deadmalls.com for some real doom and gloom stories. But […]