15 May 2013

Omnichannel challenge of the week: free wifi in-store

Posted by in Omnichannel

A trend in retail over the past few years has been to offer free wifi to customers while in the store. There are several elements here: benefit to the customer, benefit to the brand and potential benefits to competitors. I recently saw a humorous internet post of a store with a sign on the door […]

8 May 2013

Tablets tablets everywhere but where’s the personal touch?

Posted by in Omnichannel

La Guardia airport’s Delta terminal is immersed in iPads. Practically everywhere you look, ten inch iPads are plated on counters and tables at every gate and corridor. Its an interesting experience. There’s no login or sign up. They just simply give you options to access certain functions like restricted web surfing, flight information or the ability […]

5 May 2013

Conspiracy theories and the omnichannel evolution of financial reporting

Posted by in Omnichannel
Conspiracy theories and the omnichannel evolution of financial reporting

Ah, so the conspiracy theorists are at it again. 911 was a plan of the US government, the Holocaust was a hoax and omnichannel doesn’t actually exist to make the customer experience better – but it sure does help those financials. What am I talking about? Many Fortune 500 retailers have started to blend their […]

2 May 2013

CloudTags in the press

Posted by in Omnichannel

Our friends at Terrapinn just posted a nice piece about Facebook Home, NFC, and what it could mean for retailers, highlighting some of our work at their recent highly successful April Total Customer Secret Meet Up event. Take a read here: http://blogs.terrapinn.com/total-customer/2013/05/02/facebook-phone-change-retail/

29 Apr 2013

Omnichannel challenge of the week: universal brand experience

Posted by in Omnichannel

If you’ve looked at the other entries on this blog, by now you can tell that the CloudTags team does a lot of research “on the street.” One of the things we research and examine for designer brands is how their brands are experienced in the store. Whether its Tommy Hilifiger, Levi’s, Paul Smith or […]