12 Oct 2015

Shop.org 2015: Takeaways from the Show and the Store

Shop.org 2015: Takeaways from the Show and the Store

CloudTags is back from a great week in Philadelphia and wanted to share our top highlights from the conference. We hosted a Connected Store Experience at Sub-Zero Wolf’s showroom in Philadelphia and had retailers come in and out to get a glimpse at a CloudTags powered store. In case you missed it, we made a short […]

9 Oct 2015

Why The Store Associate Is The Best Remarketing Tool Retailers Aren’t Taking Advantage Of Today

Why The Store Associate Is The Best Remarketing Tool Retailers Aren’t Taking Advantage Of Today

Many retailers are saddled with under-utilizing store operations teams with associates that don’t go out of their way to enhance the shopping experience, and are focused on incentives that aren’t reflective of treating shoppers well. With store operations costs accounting for 5-25% of net sales, retailers need to evolve the role of the sales associate to […]

30 Sep 2015

How In-Store Data Collection Makes for a Better Shopping Experience

How In-Store Data Collection Makes for a Better Shopping Experience

If there’s one key difference between online and in-store shopping, it’s the ability to collect intent data that gives retailers and edge to optimize future purchase behaviors. Retail marketers have been collecting online behavioural shopping data for well over a decade, but in-store behavioral data collection has proved to be perplexing. In the physical store, […]

16 Sep 2015

The Importance of Training the Sales Associate in an Omnichannel World

The Importance of Training the Sales Associate in an Omnichannel World

We know that success in omnichannel is about creating great experiences for shoppers and using intelligent customer identification tactics to make those experiences more personal. We know that customer identification is increased by complementing physical experiences with digital touchpoints that shoppers expect, but how can we accomplish that? How can we be sure we are […]

2 Sep 2015

How In-Store Remarketing Empowers Retailers’ Omnichannel Strategies

Online remarketing continues to be one of the best performing channels for retailers. That fact is only increasing, given that so many shoppers begin researching their next potential purchase on their mobile devices, before setting foot in a store. But the use of these same tactics applied once inside physical store and afterward, is still […]