4 Nov 2015

How to Embrace Digital Technology in an Analog Retail World

How to Embrace Digital Technology in an Analog Retail World

A customer walks into your store, which is full of a seemingly endless collection of merchandise. It’s instant sensory overload. There are too many overlapping and competing products calling for the customer’s attention. To combat this fight for attention and cut through confusion, retailers have begun turning to technology to help shoppers make sense of […]

29 Oct 2015

The Rise of the In-Store Experience Manager

Posted by in Retail
The Rise of the In-Store Experience Manager

In-store experiences are the ultimate opportunity for retailers to provide shoppers with memorable, engaging interactions that drive customer loyalty and increase lifetime value. The 2015 Retail System Research survey of retailer attitudes shows that instead of trying to replicate the online experience, retail stores are trying to provide in-store services that customers can’t get online. […]

22 Oct 2015

How To Collect In-Store Customer Data in a Transparent Manner

How To Collect In-Store Customer Data in a Transparent Manner

In-store data collection is becoming an increasingly important component of a retailer’s omnichannel strategy. It provides customers a more personalized shopping experience, gives sales staff the ability to build invaluable shopper profiles, and allows retailers to implement the in-store analytics they need to identify customers and increase sales. As online and offline experiences continue to […]

21 Oct 2015

What Makes a Great In-Store Remarketing Campaign?

What Makes a Great In-Store Remarketing Campaign?

Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]

16 Oct 2015

In-Store Engagement Metrics: The Digital to Physical Corollary

In-Store Engagement Metrics: The Digital to Physical Corollary

Until a few years ago, retailers have been limited in the types of in-store data analytics they could collect. Most data was centered on a customer’s final purchase, but what about the journey they took to reach the decision to purchase? What about shoppers who enter and browse, but don’t purchase? What about customers who […]