23 Nov 2015

Why Digital Marketers Need To Focus On Physical Retail To Stay Relevant

Why Digital Marketers Need To Focus On Physical Retail To Stay Relevant

E-commerce has been seeing incredible growth over the past few years. So well, in fact, that U.S. companies will nearly double their spending on E-commerce by 2019, according to Forrester’s US Commerce Platform Technology And Services Forecast report. Some Venture Capitalists have even made predictions that retail stores will completely die off, arguing that e-commerce […]

13 Nov 2015

How In-Store Technology Saves Time for Shoppers

How In-Store Technology Saves Time for Shoppers

A shopper crosses the threshold into your retail store, takes out their phone or picks up your store tablet, pulls up your onsite inventory, and voila! She has an expedited mobile shopping experience. Instead of browsing without a clue until stumbling upon something interesting, that shopper has streamlined the process of going from point A […]

11 Nov 2015

5 Online Brands We’d Love to See Move Into Retail Locations

Shopping in a physical store is an invaluable part of the customer journey because of the sensory experience it presents. Despite more and more retailers increasing their efforts in e-commerce, they are ignoring the bigger revenue opportunity captured in the store. The online shopping experience is certainly influential to the purchasing process: it’s relatively painless, […]

10 Nov 2015

Accenture Outlook Report Highlights: How Brands Can Revive the Physical Store

Accenture Outlook Report Highlights: How Brands Can Revive the Physical Store

Last month, Accenture released its outlook report, Online but off track: Rescuing the in-store experience under the premise that despite the rise of digital, retailers can’t ignore the physical store. Instead, they need to “repurpose brick-and-mortar assets as a vital part of the seamless customer experience.” In recent years, many retailers have focused the core of […]

5 Nov 2015

Highlights from the Decoded NYC Fashion Summit

CloudTags was at the Decoded Fashion Summit in New York City last week. As a member of the Bytes & Bricks Experience, we got to showcase our technology in front of the top fashion marketers in the world and came back impressed with the quality of the speakers and attendees. Here are the top highlights […]