28 Jun 2013

Chief Digital Officer or company-wise digital culture?

Posted by in Innovation, Retail

Over the past few years, the concept of the “CDO” or “Chief Digital Officer” has become a trend.  With such a large focus on digital-anything these days, having a C-level exec with “Digital” in his or her title seems quite logical. But it begs the question: “Is this the best long term solution?” eConsultancy thinks […]

25 Jun 2013

The Omnichannel Spectrum

I’ve been spending a lot of time recently thinking about what I’ve decided to call the “omnichannel spectrum”. The concept is simple. As a general rule, the creative investment brands make in the stages of the conversion funnel are inversely proportionate to the likelihood of conversion at that stage. Simply put, the further away an […]

5 Jun 2013

How (personalized) personal shopping could help you find the perfect pair of pants

How (personalized) personal shopping could help you find the perfect pair of pants

I’ll admit it; I’m your typical undiagnosed, brand-fixated, shopaholic. Nordstrom would classify my condition as a “Level 2.” I’m not sure what it took (cost) to get here, but all I know is that I’ve done enough damage to start receiving handwritten notes from the sales associates. There are several brands that I tend to […]