13 Nov 2015

How In-Store Technology Saves Time for Shoppers

How In-Store Technology Saves Time for Shoppers

A shopper crosses the threshold into your retail store, takes out their phone or picks up your store tablet, pulls up your onsite inventory, and voila! She has an expedited mobile shopping experience. Instead of browsing without a clue until stumbling upon something interesting, that shopper has streamlined the process of going from point A […]

11 Nov 2015

5 Online Brands We’d Love to See Move Into Retail Locations

Shopping in a physical store is an invaluable part of the customer journey because of the sensory experience it presents. Despite more and more retailers increasing their efforts in e-commerce, they are ignoring the bigger revenue opportunity captured in the store. The online shopping experience is certainly influential to the purchasing process: it’s relatively painless, […]

10 Nov 2015

Accenture Outlook Report Highlights: How Brands Can Revive the Physical Store

Accenture Outlook Report Highlights: How Brands Can Revive the Physical Store

Last month, Accenture released its outlook report, Online but off track: Rescuing the in-store experience under the premise that despite the rise of digital, retailers can’t ignore the physical store. Instead, they need to “repurpose brick-and-mortar assets as a vital part of the seamless customer experience.” In recent years, many retailers have focused the core of […]

4 Nov 2015

How to Embrace Digital Technology in an Analog Retail World

How to Embrace Digital Technology in an Analog Retail World

A customer walks into your store, which is full of a seemingly endless collection of merchandise. It’s instant sensory overload. There are too many overlapping and competing products calling for the customer’s attention. To combat this fight for attention and cut through confusion, retailers have begun turning to technology to help shoppers make sense of […]

21 Oct 2015

What Makes a Great In-Store Remarketing Campaign?

What Makes a Great In-Store Remarketing Campaign?

Now that retailers can access invaluable in-store analytics to accompany their digital data, how can they narrow the gap between in-store and digital touchpoints? What is the best way to re-engage customers who have walked into the physical store and not made a purchase? In-Store Remarketing is the answer, and it starts with customer and […]