23 Jul 2013

70% of shoppers want retailers to help them decide what to buy in-store based on their online behavior

Posted by in Omnichannel

Omnichannel is such a frequent buzzword among corporate strategists and executives that it’s easy to overlook a very simple and fundamental aspect of customer-based business: do shoppers actually want an omnichannel experience? Now, if you ask people this specific question (as we did with shoppers on the street in Bogota), these are the responses you […]

17 Jun 2013

NFC, IoT, IFTTT – WTF?

Posted by in Omnichannel

Ryan wrote a great article yesterday on his thoughts about raising our acumen to focus on the bigger picture of what NFC means to the future of personalization (http://omnichannel.me/to-nfc-or-not-to-nfc-is-that-really-the-question/). He cited the future of interacting with the physical world with devices. As I speak with clients about CloudTags I often say that the Internet for […]

21 May 2013

What Is Omni-Channel Marketing? Does anyone actually know?

Posted by in Omnichannel

Our friends at Terrapinn were nice enough to post this video we made on their blog.

15 May 2013

Omnichannel challenge of the week: free wifi in-store

Posted by in Omnichannel

A trend in retail over the past few years has been to offer free wifi to customers while in the store. There are several elements here: benefit to the customer, benefit to the brand and potential benefits to competitors. I recently saw a humorous internet post of a store with a sign on the door […]

8 May 2013

Tablets tablets everywhere but where’s the personal touch?

Posted by in Omnichannel

La Guardia airport’s Delta terminal is immersed in iPads. Practically everywhere you look, ten inch iPads are plated on counters and tables at every gate and corridor. Its an interesting experience. There’s no login or sign up. They just simply give you options to access certain functions like restricted web surfing, flight information or the ability […]