70% of shoppers want retailers to help them decide what to buy in-store based on their online behavior
Omnichannel is such a frequent buzzword among corporate strategists and executives that it’s easy to overlook a very simple and fundamental aspect of customer-based business: do shoppers actually want an omnichannel experience? Now, if you ask people this specific question (as we did with shoppers on the street in Bogota), these are the responses you […]
Ryan wrote a great article yesterday on his thoughts about raising our acumen to focus on the bigger picture of what NFC means to the future of personalization (http://omnichannel.me/to-nfc-or-not-to-nfc-is-that-really-the-question/). He cited the future of interacting with the physical world with devices. As I speak with clients about CloudTags I often say that the Internet for […]
Our friends at Terrapinn were nice enough to post this video we made on their blog.
A trend in retail over the past few years has been to offer free wifi to customers while in the store. There are several elements here: benefit to the customer, benefit to the brand and potential benefits to competitors. I recently saw a humorous internet post of a store with a sign on the door […]
La Guardia airport’s Delta terminal is immersed in iPads. Practically everywhere you look, ten inch iPads are plated on counters and tables at every gate and corridor. Its an interesting experience. There’s no login or sign up. They just simply give you options to access certain functions like restricted web surfing, flight information or the ability […]