30 Sep 2013

Fact or fiction: is showrooming a major threat to in-store retail?

According to the May 2013 Pew Internet Project, 91% of American adults now own cell phones, with 55% considered to be smartphones.  Just two years ago, only 27% of American adults owned smartphones.  Alongside smartphone adoption, smartphone usage has also increased, with 41% of smartphone owners claiming to use their smartphones 2 or more hours per […]

11 Sep 2013

What the new iPhone means for in-store retailing

You’ve probably already heard Apple’s announcement yesterday about the rollout of their newest iOS 7 operating system and new devices: the iPhone 5C and 5S. 5C is a plastic, slightly lower-end model, while the 5S, their new flagship, is faster and has updated camera functions and fingerprint detection built into the hardware. While everyone seems […]

25 Aug 2013

BREAKING NEWS: VC Partnership Aims to Expedite Radical Change to Life as We Know It

It seems like over a decade since we first started hearing about the way Google Glass and other wearables will change the world as we know it. Experts claim that wearable devices which enable us to digitally interact with the physical world “are the future,” but it’s easy to lose faith in such claims after […]

12 Jul 2013

Omnichannel: A solution to the burden of commercial real estate

With the memory of a crippling economic downturn still seared in their minds, retailers are constantly looking for ways to increase efficiency and decrease cost, to be best prepared if the economy takes another turn for the worse. When demand dropped, oversized, overpriced and underused retail space became dead weight that had to be cut. […]

25 Jun 2013

The Omnichannel Spectrum

I’ve been spending a lot of time recently thinking about what I’ve decided to call the “omnichannel spectrum”. The concept is simple. As a general rule, the creative investment brands make in the stages of the conversion funnel are inversely proportionate to the likelihood of conversion at that stage. Simply put, the further away an […]