19 Feb 2016
8 Feb 2016

How to Digitally Engage Store Associates

How to Digitally Engage Store Associates

As shoppers’ digital intensity has grown over time, shoppers are no longer looking to store associates to sell them products. Chances are they already know a lot about the products they’re interested in before they walk in the store; what they’re looking for is feedback on products they’re already considering and fresh, exciting experiences. Retail […]

28 Jan 2016

Retailers Don’t Know They Already Have A Chief Experience Officer

Retailers Don’t Know They Already Have A Chief Experience Officer

While many retailers are constantly refining their omnichannel strategies, they should also be thinking about the most effective ways to not only reach, but delight, customers at each point of their shopping journey and how to make sure the entire journey feels like one continuous experience. As retail continues to evolve toward an industry where […]