23 Nov 2015

Why Digital Marketers Need To Focus On Physical Retail To Stay Relevant

Why Digital Marketers Need To Focus On Physical Retail To Stay Relevant

E-commerce has been seeing incredible growth over the past few years. So well, in fact, that U.S. companies will nearly double their spending on E-commerce by 2019, according to Forrester’s US Commerce Platform Technology And Services Forecast report. Some Venture Capitalists have even made predictions that retail stores will completely die off, arguing that e-commerce […]

13 Nov 2015

How In-Store Technology Saves Time for Shoppers

How In-Store Technology Saves Time for Shoppers

A shopper crosses the threshold into your retail store, takes out their phone or picks up your store tablet, pulls up your onsite inventory, and voila! She has an expedited mobile shopping experience. Instead of browsing without a clue until stumbling upon something interesting, that shopper has streamlined the process of going from point A […]

4 Nov 2015

How to Embrace Digital Technology in an Analog Retail World

How to Embrace Digital Technology in an Analog Retail World

A customer walks into your store, which is full of a seemingly endless collection of merchandise. It’s instant sensory overload. There are too many overlapping and competing products calling for the customer’s attention. To combat this fight for attention and cut through confusion, retailers have begun turning to technology to help shoppers make sense of […]