23 Jul 2015

When Mobile Apps Are Not the Answer to Omnichannel Success

Marketers have been talking about the rapid rise of mobile and the fast growth among adoption and usage over the past half a decade. With this movement, the popularity of mobile apps has skyrocketed with retailers vying to get a place on a customers phone, with the home screen being the grand prize. Retailers see mobile […]

13 Jul 2015

4 Steps to Increase In-Store Customer Identification

As the retail industry moves towards the vision of a connected store, one of the biggest challenges for omnichannel marketers is how to understand who is walking into the store and where they are at in the purchase process. Online marketers have had the luxury of being able to identify customers and track them around […]

29 Jun 2015

3 Reasons Retailers Need to Focus on Customer Identification

The majority of customers who walk into a physical store are unknown digitally to the retailer (they don’t know their email address). Our data shows that on average, store retailers gathering email addresses from both purchasers and non-purchasers, are 85% unknown previously. The untapped opportunities to accelerate opt-in customer identification prior to purchase in the […]

8 Jun 2015

American Signature Partners with CloudTags to Connect Digital and Physical Store Experience

Posted by in Innovation, Retail

Innovative customer tablet experience allows leading furniture retailer to increase opt-in identification of store shoppers and their purchase consideration: nearly 20% choose to share email address prior to purchase; 95% of those were previously unknown to the brand CloudTags, the data platform for the connected store, today announced that American Signature, Inc. is using the […]

19 May 2015

Company Spotlight: Whole Foods

With all the noise around omnichannel, we want to highlight retailers who are going above and beyond traditional expectations to provide amazing digital experiences for their physical store shoppers.  Examples of such an experience have been done in industries like clothing and furniture. But, for retailers that provide products with an extremely short shelf life, […]