15 Mar 2014

London Fashion Week 2014: the increasing integration between tech and fashion

Posted by in Omnichannel

As consumers increasingly become tech-savvy, brands need to innovate at the same pace if they want to survive. The fashion industry seems to be aware of this challenging scenario and London Fashion Week 2014 is a great demonstration of this evolution. Especially this year, the event has become a technological exhibition as much as a […]

28 Feb 2014

#TBT – Bespoke, to ready-wear, and back again

Posted by in Omnichannel

While we might take it for granted now, shopping for affordable, well-fitting and stylish clothes wasn’t always so easy. Today, all we have to do is run to the nearest boutique or department store, and (depending on your shopping habits) can walk out in very little time with any number and variety of clothes, shoes […]

21 Feb 2014

#TBT – Security Systems in Retail

Posted by in Omnichannel

We’ve all been there – You’re leaving a store, excited about your most recent purchase, when the shriek of the security alarm stops you dead in your tracks. The subsequent walk of shame back to the cash register, to have the rogue security tag removed, is nearly as painful as the ringing in your ears. […]

18 Feb 2014

Instagram as a New Medium to create Omnichannel Customers

Posted by in Omnichannel

The  digital space has changed the way companies operate and consumers purchase products, bringing all these processes more online rather than offline. However, in the last few years, a new shift in consumer behavior has forced brands to revise the existing face of e-commerce. Digital has begun to evolve, as consumers become more careful, more […]

14 Feb 2014

#TBT – Hangers!

Posted by in Omnichannel

It’s that time of the week again – Throw Back Thursday! This week I thought it would be interesting to explore a crucial piece of the retail industry that is quite often taken for granted: The clothes hanger. While some historians suggest that President Thomas Jefferson was the original inventor of the hanger, the first […]